Amplifying your message

It’s easy (and often free!) to create a website. Regardless of what other methods you choose to share your message, having a website serves as a landing page you can direct people to from other platforms, as well as somewhere that holds the who/what/when/where/why of your project. Additionally, it allows people to discover all the various aspects of your project, and contact you with questions, collaborations, and opportunities.
Your landing, or home page of your website should have three things: a hook, to grab the attention of your audience and quickly give them an idea about who you are, followed by a middle section with your mission, your methods, who you are, and where you’re located. Finally, you should have a footer (which should stay the same across your entire website!) with social links, email newsletter sign up, and contact information. Depending on the goal of the site, you may not need anything outlined in this. Other pages on your website will be tailored to what your goals and methods require. An about page and a contact page are common and often needed, but other pages that could be helpful include: a gallery or portfolio of art or photos, a donations page, a blog, an event calendar, a initiatives page, a sign-up page. Depending on your goals, you can tailor your website to best suit your needs. And remember, you can always add or change pages, so don’t be afraid to start simple.

Sometimes traditional media can be the best way to share your message, especially locally! Reach out to local newspapers, radio stations, and TV channels to pitch your work.
Like newspaper or radio, you can pitch similar content to online equivalents, such as environmental blogs or podcasts.
Traditional media can also include tactics as simple as posters – putting up posters or information around your school or community can be a great and straightforward way to get more eyes on your work.

Pick the right platform – Think about 1) who your target audience is (Other youth? Working scientists? Policy makers? Younger teens?) and 2) what media (written, video, visual, audio) you have, and pick your primary platform based on that.
Keep it consistent and sustainable. Try to post similar content, routinely, in order for your audience to get a better idea of who you are and to be able to see growth.
You can also use this social content to create an email newsletter – this can be a great way to create a consistent audience.

Connecting with local, in-person, organizations or global, online, organizations are both great ways to get the word out about your project. To start to find some to connect with, check out our Finding Mentorship & Community page to see a list of organisations to use as a jumping off point.
Many organisations, especially environmental, ocean, or youth-focused ones, have either a newsletter or hub platform where they often share opportunities or projects.